OptimaList

Delicious burger representing family meal planning and smart food choices

Buy What You Need
Throw Away Less

OptimaList helps busy families buy the food that they need

Nothing more | Nothing less

Join families who shop smarter • Launch Autumn 2025

The Hidden Cost of Poor Planning

Unplanned shopping trips cost your family money and harm the environment.

Here's the data: *

£1,000 per year

Average waste per family of 4

Money spent on food that is simply thrown away

6 Million Tonnes

Food thrown away annually

Of that total, 73%, almost 4.4 million tonnes, is actually edible

65%

Potential reduction in edible waste

Through better meal planning and organised shopping lists

The solution isn't buying less food—it's buying the right food with proper planning.

Are you tired of these all-too-familiar shopping disasters?

Standing in the cereal aisle, wondering "Do we have cornflakes at home?"

Arriving home with bags full of groceries... but forgetting the main ingredient for tonight's dinner

Buying duplicates of things already hiding in your pantry

Zigzagging through the supermarket because your list is a jumbled mess

Forgetting to replenish something you have run out of because it's not in the cupboard to remind you

That sinking feeling when you realise you've forgotten your shopping list entirely

You're not alone.

How OptimaList Saves Your Family Time and Money

Picture never standing in an aisle wondering if you need something.
Instead, imagine walking straight through the store without backtracking.
Here's how we make it happen:

1. Plan Family Meals in Minutes
Choose what your family will eat this week. We instantly add every ingredient you'll need to your shopping list - no more forgetting the garlic for Sunday's roast.
2. Never Run Out of Household Essentials
Milk, bread, toilet paper - we automatically add your family's regular essentials to every list. Set it once, never run out again.
3. Check What You Have Before You Shop
Before you leave the house, we organise your list by cupboard and storage area. Walk through your kitchen once, crossing off what you already have. No more buying duplicate pasta.
4. Shop Faster, Get Home Quicker
When you're ready to shop, switch to Shopping Mode. Your list instantly reorganises to match your supermarket's layout - straight through, no backtracking, home faster.

Join the Waitlist

Help Your Family Stop Wasting Food

Join families who are already saving money and reducing waste with smarter shopping

More Money in Your Pocket

Less Food in the Bin

More Time for What Matters

Expected launch: Autumn 2025

No spam, just updates on our progress and early access when ready.

Questions? We've Got Answers

Q: What makes OptimaList different from other shopping apps?

A: We're the only app that organises your list twice - first by your storage areas (so you can check what you have), then by your store layout (so you can shop efficiently). Plus, we automatically add your regular essentials.

Q: Do I have to enter all my recipes manually?

A: Not at all! On Standard & Premium plans you can import recipes from a webpage, or upload a photo of a recipe from a cookbook. Our app will identify the meal ingredients and add them for you.

Q: What if we don't always use the same supermarket?

A: On Standard & Premium plans OptimaList can handle multiple store layouts. You tell OptimaList which supermarket you're heading to and your list automatically adapts to that store's layout.

Q: Can I make the list and my partner do the shopping?

A: Yes, you can share the app with your partner and both have realtime access to the list

Q: Is my data secure?

A: Absolutely. Your shopping lists and recipes are stored securely and are never shared with third parties.

Stop dreading the weekly shop. Start saving money on it.

Join families who shop smarter. Your bank balance will thank you.